So you have built your business website. Is that simply enough? Is it just a one time job to build a business website and wait for the magic to happen? Certainly not!
You might have hired the best web development team in sunshine coast for getting your website ready, but the one thing you still need is to get it updated from time to time. Now the question you might have is – how often should I get the website updated?
Here are some of the factors that will help you answer this question –
How old is your website?
If your website has been around for more than a couple of years and you have not made any changes to it, chances are you need to seriously give a thought about giving it a revamp. Change is the only thing that’s constant in web world and if you have not made any changes in the website for more than a couple of years, you are certainly lagging behind and must work on updating the website right away!
Does it represent your brand values?
It’s quite obvious that over the past few years your brand’s marketing strategies would have evolved. And, you would have also evolved as a brand. But is the current website representing those changes? Or does it say what was being said back then when you initially built your website? In simple words – does it represent your current brand? If not, then you must make the changes and update the website.
Is it in line with the current market trends?
Most important of all, you need to keep a close eye on what is being said and done in the current market. Is your website structure, graphics and content in line with what’s in trend these days? Are you able to match the competition with the current website? Chances are you are unable to. So, it’s better to pull up the socks and make some changes to stay amidst the trends or else your website will be a forgotten one.
Does it follow the current marketing rules?
And, last but not the least thing you need to consider here is that just like everything else marketing rules (SEO guidelines) keep changing from time to time. In order to make your website in sync with those changes, you need to keep making the updates. This is exactly why you need to be with a WordPress website development in Brisbane or wherever you are, who can help you with making changes in the website.
After going through these points, you would have certainly got answer to your question – how often should you update your website. The last we’d like to say here is that whenever you feel this question popping up in mind, chances are your website needs an update. So, without giving it a second thought just go for the changes!